#Lead Capture

GroupCRM reads membership question answers and extracts contact information automatically, without manual copy-pasting.

#How it works

Every group that isn't set to Off captures leads. When someone requests to join, GroupCRM saves their name, profile, answers and a lead score, and scans the answers for:

• Email addresses: detected via pattern matching
• Phone numbers: numbers with at least 10 digits, in various formats

Extracted data appears on the member's profile in your dashboard and is included in exports, integrations and webhook payloads.

#Lead score

Each lead gets a score from 0 to 100 based on contact details, mutual friends, account age and how complete the answers are. An email alone adds 30 points and a phone number 20. See the full formula in the Settings Reference.

#View captured leads

1. Go to Pending Requests for requests waiting for a decision, or All Members for everyone captured
2. Filter by group or status
3. Click a member to see their full answers and extracted contact info

#Improve capture rates

To maximize capture:

• Add a dedicated email question to your group's membership questions
• Phrase it clearly: "What is your best email address?"
• In auto-approve mode, turn on Included an email address so only members with an email are auto-approved, and Ask to finish answering for people who leave questions blank

#Export leads

Captured leads flow to connected integrations automatically:

• Google Sheets: in Lead saving mode every lead is added when captured. In auto-approve mode, leads are added when captured or, if you turn that off, when approved. See Google Sheets
• Email tools and CRMs: Mailchimp, ConvertKit (Kit), HubSpot and ActiveCampaign, on the events you choose
• Webhooks: the member.captured event fires for every new lead. See Webhooks

#Related

• Auto-Approve Members: require email as an approval criterion
• Google Sheets: export member data to a spreadsheet